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For over two years, we have shaped the Rugged Valley brand. Helping them stand out for their integrity and substance, all over New Zealand.

We delivered

Brand strategy, visual and verbal identity, brand guardianship, marketing including national and regional advertising, and a collection of print material.

Our Approach

We shed fresh light on Rugged Valleys extraordinary story to bring true authenticity and character into the workwear and seat covers category.

Visual and verbal identity

We refreshed the identity, creating a range of visual elements to bring their story to life. Using an image that symbolises strength, a set of graphics referencing the quality of the products, and a graphic system that combines ruggedness with a contemporary aesthetic.
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