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Branding for a revolutionary new private hospital, designed to care for every person’s individual needs.

We delivered

Brand strategy, and photography to create a unique and fresh visual identity.

Our Approach

We used a powerful ideology to create a brand that would connect with people of all ages.

Visual and verbal identity

In creating a new category, we wanted to first define it.
We needed a name that generated trust, was memorable and distinctive.
The logo, with its ‘crest’ is strong yet relatable. Expressive layouts and plenty of negative space enable the brand to convey trust, while the colour palette communicates a commitment to care.
© 2020 Progress Agency