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THE CRAFTED AND CO.

To help TCAC stand out in a crowded category, we focused on the owners intentions. The Crafted had been created to bring the best priced dishes to their mobile restaurant. So we asked: why limit yourself to a single cuisine when you can ‘Taste A Whole New World’?

We delivered

Visual and verbal identity, with workable brand guidelines.

Our Approach

We used TCAC’s founding purpose to give the brand credibility amongst the Instagram generation.

Visual and verbal identity

The Crafted and Co became ‘TCAC Mobile Cuisine’ and the new identity represented the brands much-loved holistic approach.
Inspired by its simplistic sign-writing common to independent restaurants all over the world, we created their logo with a simple authentic voice. The colour palette is classic black and white with the photography and illustration enables the brand to tell their story.
© 2020 Progress Agency