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A multi-channel brand and website for a national support team.

We delivered

Visual identity, website design and build, print design, advertising.

Our Approach

We brought the CQ experience to users throughout New Zealand by redefining what a support group of similar people could be.

Visual and verbal identity

First, we needed to refresh a visual identity that had never had to stretch far beyond intro packs and visual handouts. We built a scalable system around the brand’s iconic CQ that could accommodate everything from print to online.
© 2020 Progress Agency