A multi-channel brand and website for a national support team.
Visual identity, website design and build, print design, advertising.
We brought the CQ experience to users throughout New Zealand
by redefining what a support group of similar people could be.
Visual and verbal identity
First, we needed to refresh a visual identity that had never had to stretch far beyond intro packs and visual handouts.
We built a scalable system around the brand’s iconic CQ that could accommodate everything from print to online.