The radiology market is full of faceless corporations that put profits before people. We helped create a brand to disrupt this concept though a clear purpose: to experience a difference. A brand set with a new way of thinking.
Brand strategy, visual and verbal identity, brand guidelines, print material.
We put people at the heart of innovation to create a brand for today’s ways of working.
Visual and verbal identity
We wanted to create a brand for Broadway Radiology that could grow. A brand that reflects what they do today,
and what they could do in the future. For the local market we took away any excess, leaving exactly what was needed.
The principle of the logo shows a regional connection with the stylized Manawatu River running through the B and the R.
The symbolism then expanded into a dynamic visual language, with a colour palette designed to be unique in its industry.
We then provided guidance over how Broadway Radiology should speak,
helping them deliver a variety of messages to an equally varied audience.