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In a category that often gets lost in a competitive furniture industry, we wanted Furniture Tree’s natural positivity to shine through.
We created a fresh, optimistic brand that helped redefine how ‘furniture shops’ should look and feel.

We delivered

Brand strategy, visual identity, website design and development, print material, marketing, and digital applications.

Our Approach

Inspired by Furniture Tree’s positivity, we balanced natural cues with a sense of fresh optimism.

Visual and verbal identity

To reinforce Furniture Tree’s personal connection with their customers we created a logo that spoke of family.
The colour palette and strong tree structure communicates the fresh outlook, while multiple icons suggests the range.
The logo now embodies Furniture Tress’s natural charm.
© 2020 Progress Agency